What is a Brum’?
A Brum’ is a new organic aroma system based on essential oils contained in an airless aluminum bottle.
It is meant to replace or complement culinary herbs or citrus zests.
What is an essential oil?
This is concentrate of the natural plant. The essential oil is extracted from the plant or flower core by pressing or using steam. These processes cause the molecules containing the active ingredient to burst. They are later mixed with neutral vegetal organic oils made in France and distilled water in order to guarantee the microbial stability of the product.
This is therefore an entirely natural product: it’s only a portion of the plant.
Essential oils used in the Brum’s are all originating from organic agriculture and are selected based on their quality, aroma and taste. There are several varieties for each plant from which quality, for most of them, is remotely related to the type we are using for cooking because they are meant to be used by the perfume industry, cosmetology industry or the drug industry.
Essential oils are sensitive to four factors: light, evaporation, oxidation and environmental pollution. The Brum’ airless aluminum bottle addresses perfectly these issues.
What is an airless bottle?
As its name indicates, this is a technique in which no air is used.
With a classic spray bottle, when you press on the pump, you expel the product; when you release the pump, surrounding air is sucked back into the bottle to equalize the pressure which leads to three consequences:
- Pollution of the product
- Addition of oxygen: product oxidation
- Addition of air: partial evaporation as the volume of product decreases
With an airless system, when you release the pump, it creates a vacuum that pulls a piston inside the bottle: there is no air intake, the product is totally protected. Moreover, the airless system does not have a dip tube.
In addition to its aesthetics, lightness and shock resistance, aluminum is perfectly opaque and recyclable. Nowadays, there are questions raised about plastic food containers (leaching of phthalates and other compounds…). Aluminum by contrast is perfectly neutral.
How it works: shake well before use!
. A slow press produces a thin stream: it is perfect to aromatize a plate portion
. A quick press produces a thin mist : it is perfect to aromatize the entire plate surface before plating or over the dish.